Kenya is one of the most active countries in Africa in the industry of Ecotourism. Home to a very diverse landscape of different ecosystems and unique geological formations, Kenya has been systematically raising its international tourism profile over the past ten years.

The laws of Kenya in regard to Ecotourism are not necessarily always in line with the international definitions of Ecotourism, however they often seek to attain the same goals. Since the largest tourism draw in Kenya is by far lethal and non-lethal safaris, most of the environmental laws regarding Ecotourism in Kenya contain at least some language addressing wildlife conservation.

Ecotourism has been expanding rapidly since the early 1990s and stems from the earlier global environmental movement that had its renaissance in the late 1970s. The aims of ecotourism are to promote responsible travel to host regions which not only plays a part in the conservation of the local environment but aims to improve and offer future opportunities for indigenous communities.

In Kenya, game watchers are responsible for putting into place the infrastructure necessary to support tourism facilities that will have minimal impact on its environs, thus respecting the principles of ecotourism e.g by the building of a restricted number of access roads to the camps, the setting of selected tracks to view game, and operating campsites only using renewable energy sources which accommodate a strictly limited number of guests.

Tourists to Kenya will find a wide range of activities to engage in during their stay. We often work in concert with local oversight, and an above-average amount of profits are shared. Generally, locals use the land for farming, and therefore have a vested interest in keeping it free of most forms of development and exploitation.

With the enactment of the recent coastal regulations, coastal people are now able to exercise the same rights that their inland compatriots have been exercising for some time. Activities along the coast include SCUBA diving, snorkeling, and even charter fishing.

Kenya owes its status as an eco - destination to its fauna, which includes a group of mammals known as the “Big Five” -- elephant, rhinoceros, buffalo, lion and leopard. Kenya is also home to approximately 11 percent of the world’s avian species. These and other animals can be seen while on Kenya safari tours in the country’s 54 national parks and reserves, as well as an increasing number of private and community-owned ranches and sanctuaries.

Kenya's natural attractions allow for enriching, nature-based recreation, such as game-viewing safaris and bird watching, which supports conservation efforts and the well-being of surrounding communities. Aquatic activities are also available on Kenya's eastern coast. Every year, from February to April, scientists tag whale sharks, the biggest known species of fish to track via satellite.